STRATEGIC ADVISORY
For consequential moments in complex businesses
Wolf Meyer works with founders, CEOs, boards and investors navigating growth, transformation and impactful decisions.
Cannabis businesses rarely have simple problems.
Growth exposes weaknesses. Markets shift. Strategies stop working. Partnerships create new challenges. Leadership teams outgrow old ways of operating.
The hardest decisions rarely belong to a single function.
That is where Wolf Meyer works best.
We combine operating experience, market intelligence and direct executive counsel to understand the whole system, determine what matters most and turn the decision into action.
WHAT WE DO
Strategy is only useful when it changes what happens next.
Build the business underneath the ambition.
Clarify strategy, operating priorities, economics, KPIs and the systems required to execute.
Build a commercial engine that works.
Build a commercial engine that works.
Align product, pricing, channel, sales and revenue operations around profitable growth.
Make smarter growth bets.
Evaluate new markets, partnerships, transactions and expansion opportunities with rigor.
Lead through what comes next.
Strengthen executive leadership, governance, organizational alignment and change management.
The Work
See the whole system
We connect the numbers, market, operations, people and strategy so leadership can understand what is actually happening, not just what each department sees.
Make the hard call
We create enough clarity to choose. That may mean accelerating, restructuring, investing, partnering, exiting, changing the plan or saying no.
Turn strategy into motion
We stay close enough to the work to make sure decisions translate into ownership, priorities, operating rhythms and measurable progress.
WHO WE ARE
Operator experience. Advisor perspective.
Wolf Meyer was founded by AnnaRae Grabstein after more than a decade building, scaling and leading companies in highly regulated markets.
We know what consequential decisions feel like from inside the company.
Because we’ve made them.
Today, AnnaRae works directly with founders, CEOs, leadership teams, boards and investors to identify blind spots, challenge assumptions and create clarity around what comes next.
When the work requires additional functional depth, Wolf Meyer brings in trusted specialists from a network built over years of operating across the industry.
Proof
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Strategic Planning: Helped an established operator translate an aggressive growth plan into company priorities, KPIs and management cadence.
Commercial Transformation: Rebuilt wholesale strategy, team structure, incentives and revenue visibility across a multi-state portfolio.
CEO + Board Advisory: Supported founders and leadership teams through organizational redesign, governance evolution and executive transitions.
Corporate Development: Evaluated acquisitions, partnerships, licensing structures and market-entry opportunities from diligence through negotiation.
WORK WITH US